All Good Interviews: Ethically Kate

We sat down with Kate, the woman behind the Ethically Kate blog, where she inspires us to live a more ethical and sustainable life. We learnt all about her sustainability journey, why she chooses to shop Fairtrade and so much more. You can find her here.

on March 21, 2022
Tell us about yourself and your background

My name is Kate and I’ve lived in the Hibiscus Coast, just north of Auckland for most of my life! I did spend the first few years of my life in England and two years when I was about 10 in Mongolia with my family.

I studied business psychology and I have a family of 5 (including myself) and I currently live in Red Beach close to the beach with my dog, husband and 2 birds.

I also read lots of books, drink lots of tea and love the sunshine.

How did your interest in sustainability come about?

I grew up in a family who would always compost and always thrifted things, it’s basically been an ethos I’ve known my entire life.

Living in Mongolia with my family was quite a monumental time for me in terms of understanding our global community; that they exist and how connected we all are. I believe I am in a space of privilege here in New Zealand and that we all have a responsibility to care for our global community.

I’ve always really loved fashion and in August 2015, I watched the documentary ‘True Cost’ which was the catalyst for basically everything. After watching the documentary, I started asking more questions; who made my clothes, who grew my food etc.

When did you start your Ethically Kate blog, did it just start out as a passion project and then turn into your full time gig?

After watching the documentary ‘The True Cost’ I started Ethically Kate back in August 2015. It was a literal lightbulb moment for me!

I had never really used social media until I had this purpose and message to share. I started sharing online properly in 2016, left my full time work at the end of 2017, created my blog in 2018 and was also doing a lot of freelance writing for sustainable companies. By the end of 2019 Ethically Kate became my full time gig.

Please give us your top 3 tips for people wanting to live a more sustainable lifestyle

  1. Compost

  2. Say no to stuff

  3. Live in community


What do you find most challenging about living a sustainable lifestyle?

I find the social side of it the most challenging and always being the odd one out.

We give you a bunch of All Good bananas, what do you do with them?

I would mash them up, put them on my home made toast and sprinkle it with cinnamon. Alternatively, I wouldn’t be able to eat them fast enough and would peel them, slice them up and pop them in the freezer. I then use the frozen bananas for smoothies and all sorts of things.

Why is shopping Fairtrade important to you?

I believe all people, everywhere, deserve to work in a space where they are respected and treated as humans should be.

Purchasing something that is Fairtrade is really crucial, as it is saying yes to sustainable business.

We loved the story of how you got your hands on the Marrakesh dress, other than that dress, what are your favourite pieces of clothing in your wardrobe and why? 

Some of my favourite pieces include pieces from Kowtow (lots of my staples), I also love Tamga design too. I like staples that are more vintage and unique and I really love family heirlooms and things that have been passed down (such as jewellery etc). Also my Little Yellow Bird track pants are worn all the time as well!

How will you celebrate Fairtrade Fortnight? 

I will be talking about Fairtrade and why Fairtrade is important. I will also reflect on my own pantry and what items I could focus on more making sure they are Fairtrade certified, because there are always things I can improve on.

In a Split

Tea or Coffee?


Smoothie drink or smoothie bowl?


Health trends: try it out or have some doubts?

Have some doubts on trends

Baking or cooking?


Read the book or watch the movie?


Wall planner or iPhone calendar?

Wall planner

One thing people probably don’t know about you?

I’ve never broken a bone and I also don’t care for horoscopes.