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Back in 2008, three entrepreneurial Kiwis decided to change the New Zealand banana industry for good. Brothers Chris and Matt Morrison, along with Simon Coley, were passionate about ethical business (and the banana industry didn’t have a great track record there). You see, most of the world’s bananas come from industrial scale plantations, grown with the unnatural help of a long list of chemicals, and by farmers who are treated a lot less than fair. So, they found a place in El Guabo, Ecuador where bananas are farmed the good way.
Now, Kiwis can consume their healthy bananas with an even healthier conscience. Thanks to the millions of All Good Bananas purchased by New Zealand families, over 150 small banana farming families in El Guabo are being paid fairly and All Good have been able to contribute more than $3.6 million back to the El Guabo Association of Small Banana Farmers. This directly benefits their community’s health and wellbeing, education, the sustainability of the land they farm and the rainforest that surrounds them.
It’s also more than bananas here at All Good. After shaking up the produce industry, we went up against one of the biggest greenhouse gas emitters, the dairy industry. All Good Oat Milk hit the market in 2020 – dairy free, soy free, it’s milk without the moo. Going against the big guys meant we needed to make it to the highest standards, so production went to Sweden – the world’s leading oat milk makers. We even offset all the carbon emitted from shipping and transportation too.
In 2024, after years of work, Good Oat is made right here in Aotearoa. The oats are grown on family farms in Southland, Otago, and Canterbury and processed by Harraways in Dunedin. Good story? It’s still going.
