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Hi Chris, can you tell us your full name, and bit about yourself?
Hello, I’m Chris Morrison, father, grandad and co-founder of All Good. (4 children 7 grandkids, 3 plant milks!) I’m passionate about Aotearoa, sustainability and organics.
We heard you love surfing, can you tell us your favourite surf break and why?
Piha on a good day is hard to beat - raw and unspoiled, great locals.
And gardening, which vegetable or fruit you most love growing?
Organic salad greens and berries are my favourites in the garden. I’m now trying to grow avocados but probably not the ideal conditions!
Can you tell us when you started All Good and the motivation behind the brand, and its core values?
Matt, Simon and I started in 2008, we were keen to do something in the F&B space that was fun and good for the environment and the growers. Back then, we started with bringing the 1st Fairtrade bananas to Aotearoa.
Can you tell us what success means to you, for the plant based movement in NZ, and more specifically the All Good brand itself?
Success is giving consumers an ethical choice and influencing the F&B market. I think we have achieved this with both an abundance of Fairtrade bananas and NZ oat milk available to consumers
What are you most excited for in the year ahead, personal and professional?
Launching more new products making it easier for every day consumers to transition to a plant based future.
